2nd Place Winner – Wave #9
Yellow Iron Equipment
LOGO DESIGN, IDENTITY, BRANDING
Yellow Iron Equipment, like the name suggests, are manufactures and sellers of heavy equipment. Being a new company in the marketplace, the client was looking for a bold logo and brand that felt familiar, yet could easily lock horns with their competitors.
We settled on the imagery of a bull, illustrated in a position and with a presence that conveys both power and pride. The type was created by hand to carry the same angles as the icon so that the logo could appear both stacked and vertical on machinery where space allowed.