5th Place Winner – Wave #6
PRIMATA STRENGTH & CONDITIONING
LOGO DESIGN, IDENTITY, BRANDING
Primata is a Brazilian fitness company. This logo features a gorilla head and a kettlebell in the negative space. Primate is represented by a gorilla because of their fierce nature and incredible strength. The face of the gorilla is represented with a kettlebell because it is a common piece of equipment used in Primata’s training facility. Primata means primate in Portuguese.