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1st Place Winner – Wave #10

DESIGNER
Kamran Akram

CLIENT
southpaw

TAGS
LOGO DESIGN, IDENTITY, BRANDING

Description
Logo design for Southpaw, a creative advertising agency based in Kent, England, After creating a new agency positioning, Southpaw needed a brand identity to reflect their new vision.

I developed a visual language to help the agency build an agency culture and attract new clients. The basis of the identity are two bears playfully fighting forming a negative space ‘S’ this was inspired by the agencies ‘Home of the brave’ positioning and challenger like spirit.