4th Place Winner – Wave #5
OUR STORY – THE HUB FOR AMERICAN NARRATIVES
LOGO DESIGN, IDENTITY, BRANDING
Organization Description: “Our Story—The Hub for American Narratives” works with progressive non-profit and social welfare organizations and with elected leaders to support and develop the capacity for powerful communication on core American beliefs.
Logo Description: Our Story believes that narratives should be at the heart of every endeavor to make positive change in America. The client requested a simple but powerful logo, which I achieved by combining two iconic symbols—speech bubbles and the American Flag—into an own-able and recognizable brand mark. The two speech bubbles serve to represent multiple viewpoints and the idea that a true narrative requires interaction and open communication from both sides in order to successfully spark change. The color palette references the American Flag, but utilizes brighter hues to reflect Our Story’s desire for forward progress.