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Crab Shack Logo Aaron Johnson

3rd Place Winner – Wave #9

DESIGNER
Aaron Johnson

CLIENT
Crab Shack Caribba

TAGS
LOGO DESIGN, IDENTITY, BRANDING

Description
Crab Shack Caribba is a Caribbean inspired seafood restaurant franchise. The logo creatively combines the imagery of a crab and pirate skull. This imagery was chosen due to its instant visual association with seafood and the atmosphere of the restaurant. The hand-drawn, softened edges of the mark communicate honesty and approachability.

Additionally, this logo mark provides increased distinction from other seafood restaurants, many of which simply utilize the generic imagery of an illustrative, over-detailed crab silhouette. The brand voice extends through the accompanying pirate-themed typeface whose slightly rounded characters match those found in the logo mark.